UNLIMITED SUPPLY with Digital Music News Weird companies, three kinds of attention, and peak social?
Mar 11, 2026
They dig into Nashville’s growing for-profit music training scene and why some companies feel delightfully strange. They debate whether social platforms have already peaked and share Buffer’s engagement data. They outline three kinds of attention creators chase: disposable, habitual, and devotional. They also point out viral song moments and pushback against mystical “abundance frequency” claims.
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Weird Companies Expanding Industry Training
- Nashville now has for-profit companies like M-Theory and Turnkey ZRG providing industry training to expand access beyond traditional paths.
- Lars Murray highlights Cameo Carlson's M-Theory and Turnkey ZRG as concrete examples reshaping who gets a leg up in the music business.
K-Pop Needs Independent Podcasting
- Spotify and HYBE launched a K-pop podcast/video series but Lars argues K-pop needs independent podcast news beyond YouTube.
- He calls the partnership useful for acts but sees a gap for independent long-form K-pop coverage.
Signs Of Peak Social Engagement
- Buffer reported engagement declines on Instagram, Threads, and LinkedIn in 2025, suggesting possible social fatigue.
- Lars warns this isn't definitive—TikTok still grows—but declining engagement could force platform self-reflection.