From Brands to SaaS: Daniel Faierman's Habitat Partners Strategy

Daniel Faierman is a partner at Habitat Partners, an early stage venture capital firm based in New York that focuses on Pre-Seed to Series A investments in consumer and software companies. After playing division one tennis at Yale, Daniel gained deep operating experience at multinational consumer brand enterprises such as PepsiCo and AB InBev across finance, brand strategy, and innovation. With a major passion for health and wellness, Daniel's VC journey commenced at Selva Ventures. He later attended the Stanford GSB, where he launched his own investing entity, Vitality Ventures, building it to over 400 LPs and still actively deploying today. Prior to joining Habitat Partners, Daniel led finance at GSB-founded startup Forum Brands. Daniel splits most of his time at Habitat between CPG and B2B SaaS with a focus on commerce enablement and marketing/advertising technology. Topics: - Insights on pre-seed to Series A investing strategies in the current market - Balancing CPG and B2B SaaS investments in early-stage ventures - Lessons in scaling a venture capital fund's investor network #VentureCapital #StartupInvesting #EarlyStage #ConsumerTech #SaaS