PR From AI to Blockchain: Entrepreneur Victoria Vaughan on How Tech Startups Can Build Influence and Secure Funding

Victoria Vaughan, an award-winning business leader and communication strategist, is the founder of B612, a New York–based PR agency serving high-growth technology companies. B612 clients are featured in top tier outlets such as NYT, WSJ, TechCrunch, Wired and have raised over $100m in funding in 2025. With over a decade in tech communications, Victoria previously served as CEO of the top-tier Web3 media company Cointelegraph, directly managing media strategy and operations. She was named a Best Business Owner by NYX awards'25.

🔑Key Takeaways🔑

🤖 💖 AI for PR: Learn how AI can help your business monitor trends and spot newsjacking opportunities faster than ever—while avoiding the "over-automation" trap. "Human connection now is even more important," says Victoria, so avoid AI-generated emails and use AI instead for research and targeting, then switch to genuine, human connection for pitching journalists.

💡 🚀 Stand Out in a Noisy World: With tech giants dominating headlines, scrappy emerging tech companies can get noticed by offering authentic, data-driven stories and strong points of view. Focus on building your thought leadership with compelling narratives that highlight your expertise and unique market insights.

🎯🌍 Niche is the New Mainstream: Why the most effective PR moves isn't always chasing a big outlet—it's finding the right outlet. Newsletters and Substack's are on the rise, often delivering better, more targeted results than traditional media because those audiences are loyal and deeply engaged.

🔥🛠️Build Relationships That Last: Why the gold standard in PR remains relationships—getting to know journalists, engaging with their work well before you pitch, and offering expertise proactively (even when there's nothing in it for you). It's a long game, but it pays off in trust and coverage when you need it most.

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More about Victoria at b612pr.com