How Standards Shape the Future of Carbon Finance: Insights from WWF's Rueban Manokara

In this episode of This Week in Carbon, host Edward Smith sits down with Rueban Manokara from the World Wide Fund for Nature (WWF) to break down the future of carbon markets, carbon finance, and global climate policy.

If you want to understand how carbon markets actually work, what’s happening with Article 6 of the Paris Agreement, and why blue carbon projects (like mangroves) are gaining massive global attention, this episode is for you.

We dive into the role of carbon standards, the challenges of market integrity, and how organizations like WWF are shaping the future of carbon pricing systems and nature-based solutions.

🚨 Key topics covered:

- What is carbon finance and how does it work?

- The role of standards in voluntary carbon markets

- Article 6 explained (carbon trading under the Paris Agreement)

- Why blue carbon projects are in high demand right now

- The future of carbon pricing and climate markets

- How WWF approaches carbon markets and real-world decarbonization

🌍 Whether you're in climate tech, sustainability, ESG, carbon credits, or Web3 climate solutions, this conversation will give you valuable insights into where the market is heading.

👉 Don’t forget to like, subscribe, and turn on notifications for more deep dives into the global carbon economy.

#CarbonMarkets #CarbonCredits #ClimateChange #Sustainability #ESG #Article6 #BlueCarbon #NatureBasedSolutions #ClimateFinance #WWF