Jeremy on Marketing Podcast Ep64 | Use The CrossFit Open to generate $30k
Every year, there's a predictable window in February and March where physical therapy clinics can generate $20,000–$30,000 in additional top-line revenue.
No new service. No complex funnel. No long nurture sequence.
Just timing, a clear offer, and smart follow-up built around one event CrossFitters care deeply about: the CrossFit Open.
In this episode, the speaker breaks down the exact CrossFit Open campaign Patch has run for clinics over the last few years and why it works so consistently. If you act now, you can still run it for the 2026 CrossFit Open.
📌 Episode Topics- Why the CrossFit Open creates a predictable demand spike
- The simple "6-pack" offer that converts
- How to time emails before the chaos starts
- Why localization matters more than fancy copy
- The role a CRM plays in hitting $20K+
Most clinics already treat CrossFitters or "active adults" who quietly become CrossFit patients every March.
CrossFit athletes don't want pain relief. They want to:
- Stay on the gym floor
- Perform better
- Survive all three weeks without getting hurt
- 6 sessions total
- 26% off (tied to the 2026 Open)
- Positioned as performance support, not generic PT
Selling just 10 packages often generates $3,000–$6,000.
With manual outreach and gym presence, clinics regularly stack $20K–$50K during Open season.
⏱️ Timing Is EverythingThe money is made before the Open starts.
- Email 1: Two weeks before the first workout
- Email 2: One week before
- Email 3: Monday of Open week
This campaign only works if emails go to CrossFit-specific leads, not your entire list.
Segmentation protects your list and drives higher conversions.
📲 Manual Outreach Multiplies ResultsDirect messages and personal check-ins tied to the Open dramatically increase package sales.
✅ The Playbook- Create a clear Open-specific offer
- Start marketing two weeks early
- Keep copy simple and community-based
- Localize every message
- Segment CrossFit leads in your CRM
- Layer in manual outreach
If you want the exact CrossFit Open campaign that's helped clinics generate $20K–$30K during Open season, the Patch team can build and customize it for you.