Run the Numbers

Mercury, Snowflake, and Boulder Care Finance Pros Weigh In | Campfire Roundup

Nov 20, 2025
Daniel Kang, CFO of Mercury, discusses the importance of quality fintech revenue and multi-stream monetization strategies. Brad Floering, SVP at Snowflake, shares insights on usage-based pricing and the forecasting challenges it presents. Mitzi Yue of Boulder Care highlights the intersection of finance and culture in non-profit telehealth, focusing on ethical AI use in healthcare. The rapid-fire discussions explore the future of finance, from SaaS classifications to community impact, providing a thoughtful look at innovation in the industry.
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ANECDOTE

Joining Snowflake Pre‑Scale

  • Brad Floering joined Snowflake in 2017 when revenue was $22M and the company had ~200-300 employees.
  • He helped scale Snowflake from $22M to over $4B in revenue.
INSIGHT

Usage Pricing Mirrors Resource Costs

  • Snowflake's pricing roots are usage-based because cost correlates to compute time and storage.
  • The model evolved with new features (ingestion, data movement) and a complex backend consumption table.
ADVICE

Forecast Usage, Not Bookings

  • Forecast consumption using historical usage and similarity models rather than bookings or RPO.
  • Brad Floering recommends focusing on existing-customer usage and solving the cold-start problem with lookalike data.
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