Creating a Bright Future in a Depopulated Green Tea Production Town

Our guest is Daiki Tanaka who is the founder of d:matcha. d:matcha is a highly unique tea company located in the rural town of Wazuka, Kyoto. 

Wazuka has been known as a premium tea production area for the last 800 years. The landscape of Wazuka is stunningly beautiful but the town has been suffering from serious depopulation. 

However, Wazuka started to see a bright future since Daiki moved there and began his various ambitious projects to revive the community. 

In this episode, we will discuss why Daiki decided to move to a rural town with his family after a successful corporate career, his creative strategies to revitalize Wazuka’s tea industry, challenges he had to conquer as a newcomer to Wazuka’s close-knit community, how he built a powerful young and global team to execute d:matcha’s various activities, Daiki’s ultimate goal beyond reviving Wazuka, and much, much more!!!

Daiki's challenges and success are beautifully summarized in this video.
 

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