That s**t will never sell - Baileys inventor on how innovation works - David Gluckman

Published in 1982, 'In Search of Excellence' by Tom Peters and Robert Waterman is a landmark management book. It analyzes 43 top-performing companies from the Fortune 500, using the McKinsey 7-S model, to identify eight common themes that contributed to their success. These themes include a bias for action, staying close to the customer, promoting autonomy and entrepreneurship, productivity through people, hands-on and value-driven management, focusing on core business, maintaining a simple organizational structure, and fostering simultaneous loose-tight properties. The book emphasizes the importance of people, customers, and action in achieving business excellence and has been widely influential in management practices.

In "That Shit Will Never Sell," David Gluckman shares his extensive experience in brand creation, offering insights into the challenges and triumphs of developing successful products. The book is filled with entertaining anecdotes from his four decades in the drinks industry, providing valuable lessons for aspiring entrepreneurs and marketers. Gluckman's unique approach to brand development, emphasizing simplicity and clear communication, is highlighted throughout the book. He also discusses the importance of perseverance and securing buy-in from key decision-makers. The book serves as a valuable guide for anyone looking to navigate the complexities of the brand creation process.