We Are For Good Podcast - The Podcast for Nonprofits 428. Small but Mighty: How to Build Your Fundraising Strategy + Tell Your Story - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones
We’re so excited to kick off a new Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising. In Part 1, we’re exploring how to tell your story and build your fundraising strategy. Tune in to get our playbook to find the right strategy for your org.
💡Learn
- Mindsets needed for success
- How to tell your organization’s story
- How to create the best fundraising strategy for your organization
Today's Special Guest
Floyd Jones, Director of Community & Partnerships, Givebutter
Episode Highlights
- Small but Mighty Series Tonesetting (1:15)
- Start by asking the bigger questions (3:35)
- Finding the right fundraising strategy for your org (6:30)
- The assets you need to organize (11:20)
- Partnering with other nonprofits (18:55)
- The importance of having your own email list (20:40)
- Do this/not that fundraising strategies (22:35)
- The power of storytelling (24:10)
- Where to connect with Floyd and GiveButter (26:20)
- Floyd’s One Good Thing: Start with one. (29:40)
For more information + episode details visit: weareforgood.com/episode/428.
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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