How and why people give to not-for-profits with Sophie Renton

The charities and not-for-profit sector is a significant contributor to Australia.

For decades, charities have been making an impact and caring for those in need.

The operating environment for organisations, however, is increasingly complex.

Organisations are navigating technological change, tightening regulations and reporting, demographic and generational change, and cost-of-living pressures, which are altering the giving landscape.

Understanding the psyche of donors, therefore, is critical to ensuring sustainability and future impact.

In this week’s episode and to wrap up Season 14, our host,Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to discuss some brand-new research about how and why people give to not-for-profits.