Regenerative Skills Regenerative Tourism; Farms as Educational and Experiential Spaces: Panel Session
Sep 5, 2025
Join Chiara Dragone, co-owner of Pulicaro Farm in Italy, known for its livestock and agritourism, Andy Frogat from Grimona Farm in Slovenia, renowned for olive oil tours, and Charles VandeKerkhoff, a tourism expert focused on regenerative practices. They discuss transforming farms into educational centers, the impact of COVID-19 on tourism models, and the importance of effective communication to attract visitors. The panel highlights innovative practices in regenerative agriculture, emphasizing community connections and unique visitor experiences.
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Rebuilding An Abandoned Estate Into Pulicaro
- Chiara and Marco transformed a 100-hectare abandoned estate into Pulicaro: farm, agriturismo, and farm-to-table restaurant.
- They host student programs and immersive tours where Marco teaches agroecology every Sunday morning.
Tourism As A Catalyst For Regeneration
- Tourism provides tangible experiences that plant seeds of change in visitors' food and land choices.
- Supporting regenerative farmers through tourism and sourcing helps scale biodiversity and long-term land stewardship.
Tourism Adds Business Layers Not Just Income
- Adding tourism stacks multiple businesses, demanding distinct hosting and entrepreneurial competencies.
- Farmers must assess their skills or partner with specialists to manage the added complexity successfully.