Future of Marketing Rethinking Workflows in the Age of AI with Lena Waters
Feb 19, 2026
Lena Waters, CMO at Notion who blends product-led growth with enterprise motion. She talks about AI as an autonomous teammate and rethinking workflows instead of just automating them. Lena explains showing users live product experiences, building custom AI agents, and using community and storytelling to scale brand and adoption.
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Find 10x Builders To Amplify Enterprise Adoption
- Find and empower the internal '10x builders' who spread AI-driven workflows across departments.
- Waters advises surfacing highly networked productive people to tell their stories and scale adoption inside enterprises.
Automation Should Trigger Process Reconsideration
- AI often replaces old processes without rethinking whether the process should exist.
- Waters warns many teams automate legacy workflows instead of redesigning them from first principles for faster time-to-value.
Rotate People Into New Roles To Trigger First Principles
- Try cross-pollinating teams by placing people into unfamiliar roles to provoke first-principles questions.
- Waters says non-experts quickly ask why a process exists, revealing steps that can be removed or rebuilt.
