Build a Better Agency Podcast Episode 501 Research Insights from Agency Core with Susan Baier and Brian Gerstner
34 snips
May 12, 2025 In this discussion, Susan Baier, a co-founder of Agency Core and audience research specialist, and Brian Gerstner, also a co-founder and expert in outsourced agency services, reveal sobering insights from their latest research. They highlight the distinct challenges agencies face, including staffing issues and declining optimism. The conversation explores the critical need for strategic differentiation, community support, and effective client retention strategies. They also address how agencies can leverage AI to enhance business relationships while remaining adaptable to market demands.
AI Snips
Chapters
Transcript
Episode notes
Varied AI Adoption Levels
- Many agencies have not deeply embraced AI, which could explain its low perceived threat.
- AI adoption varies from full integration to minimal experimentation, affecting strategic use.
Shift From Tactical To Strategic
- Agencies must transition from producing tactical work to delivering strategic insight and expertise.
- Thought leadership and strategy build resilience and differentiate agencies in a competitive market.
Client Retention Matters Most
- Tactical agencies have high client churn while loyalty builders maintain longer client relationships.
- Client retention and longevity disproportionately affect agency profitability and stability.