Dirt Talk by BuildWitt Brek Goin w/ Hammr – DT 380
Oct 9, 2025
Brek Goin, CEO of Hammr and a veteran of the construction tech scene, dives into the challenges of contractor payroll and HR. He reflects on his childhood in construction, the impact of fitness routines on discipline, and the reality of entrepreneurship's sacrifices. Brek also highlights the importance of listening to clients and the unique payroll issues that generic services can't solve. His journey from San Francisco to founding Hammr showcases a commitment to improving contractor lives while fostering community through media.
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Air Mattress To 'Go Build' Moment
- Brek moved to San Francisco, slept on an air mattress, and felt lost before finding his direction in construction tech.
- A phone call with his dad and reading Mastery pushed him to 'go build' and reconnect with childhood interests.
Raised Around Job Sites Shapes Careers
- Brek and Aaron recount growing up around job sites and family businesses, where kids often became future tradespeople.
- Both emphasize early exposure as a key recruiting channel for trades and lifelong passion.
Instagram Funded The Move To SF
- Aaron and Brek both started construction-focused Instagram accounts and used them to build networks and early funding.
- Brek sold social work and small brand deals which funded his move to San Francisco to pursue tech opportunities.
