It's September 9th. This day in 2001, a nationwide advertising campaign is underway for The Hummer truck, which has recently been taken over by GM and is poised to be everywhere.

Jody, Niki, and Kellie discuss how the Hummer moved from the Gulf War to US streets, was all over hip-hop videos, and how it came to define a form of agressive American masculinity that is resurging today.

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Our team: Jacob Feldman, Researcher/Producer; Brittani Brown, Producer; Khawla Nakua, Transcripts; music by Teen Daze and Blue Dot Sessions; Audrey Mardavich is our Executive Producer at Radiotopia

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The Hummer Takes Over (2001)