
Standard Deviations with Dr. Daniel Crosby Doug Shaw - The Ultimate Guide to Cultivating Creativity for Personal and Professional Growth
Jul 11, 2019
Doug Shaw, artist and consultant who helps professionals see the world through an artistic lens, sketches a path back to childlike creativity. He explores using art to tolerate uncertainty and prioritize process over outcomes. He discusses practical ways teams and individuals spark curiosity, overcome fear of failure, and make quick relational gains through creative practice.
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Art Teaches Comfort With Ambiguity
- Visual art reframes ambiguity by showing the same image can be interpreted differently.
- Doug Shaw uses subjectivity in art to teach flexible thinking in business contexts.
Panic During First Art Lesson
- Daniel Crosby describes panicking during his first art lesson from fear of not knowing outcomes.
- The experience revealed how uncertainty in art can trigger strong emotional reactions.
Prioritize Process Over Outcome
- Focus on the creative process rather than the outcome to reduce performance anxiety.
- Use process-oriented, accessible art exercises to let outcomes emerge naturally.


