#172: Vodafone's Very Me Programme - Partnerships Loyalty Strategy (Short Show Summary)

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

"Very Me Rewards" was launched by one of the UK's top telecommunications companies in 2018, as a non-points-based programme, instead leveraging partnerships and "share-able" rewards, to create an award-winning customer loyalty proposition.

Listen to discover how Vodafone's "Very Me Rewards" is building loyalty in this ultra-competitive sector in the UK.

Show Notes:

1) Let's Talk Loyalty Episode 55 - Vodafone UK's Very Me Rewards Programme