
Good Life Project A Different Take on Excellent That Changes Everything | Brad Stulberg
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Feb 12, 2026 Brad Stulberg, bestselling author and researcher on performance and wellbeing, offers a humane reframe of excellence as becoming, not perfection. He discusses reclaiming focus amid distraction. He highlights mastery and mattering, the role of joy and rest in growth, and practical trade-offs and routines to sustain meaningful effort.
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Excellence Redefined As Becoming
- Excellence is involved engagement in something worthwhile that aligns with your values and goals.
- The pursuit shapes your character as much as the result does.
Idea Interrupted At The Gas Pump
- Brad had a creative insight while at a gas station but was interrupted by advertising on the pump.
- The moment illustrates how modern noise steals tiny windows of creative thought.
Design For Attention Not Willpower
- Design environments that protect attention by removing hyper-connected devices literally.
- Rely on environment design rather than willpower to create space for focused work.










