Good Life Project

A Different Take on Excellent That Changes Everything | Brad Stulberg

15 snips
Feb 12, 2026
Brad Stulberg, bestselling author and researcher on performance and wellbeing, offers a humane reframe of excellence as becoming, not perfection. He discusses reclaiming focus amid distraction. He highlights mastery and mattering, the role of joy and rest in growth, and practical trade-offs and routines to sustain meaningful effort.
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INSIGHT

Excellence Redefined As Becoming

  • Excellence is involved engagement in something worthwhile that aligns with your values and goals.
  • The pursuit shapes your character as much as the result does.
ANECDOTE

Idea Interrupted At The Gas Pump

  • Brad had a creative insight while at a gas station but was interrupted by advertising on the pump.
  • The moment illustrates how modern noise steals tiny windows of creative thought.
ADVICE

Design For Attention Not Willpower

  • Design environments that protect attention by removing hyper-connected devices literally.
  • Rely on environment design rather than willpower to create space for focused work.
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