HubSpot was an early mover in building a media asset inside a B2B SaaS company with the purchase of The Hustle in 2021. Rob Litterst is the Head of Growth for the HubSpot Media Network which has expanded far beyond those early days in building out their media network!
During today's episode, Rob and Ray discuss many aspects of building, growing and measuring the business impact of a media asset within a B2B SaaS company including:
- The vision for building a media asset within a B2B SaaS Company
- Measuring the business impact of an internal media asset
- Lessons learned from growing the HubSpot media network
If you are a Chief Marketing Officer considering how or if to build a media brand within your B2B SaaS company, or a CFO or CEO considering approving the investment in developing media assets in our SaaS company, this conversation with some who have been involved in doing it at both ProfitWell (acquired by Paddle) and HubSpot provides insights that only come with the experiences of doing it in two of the industry's best examples!!!
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AI to ROI (fka Metrics that Measure Up)