Shared Practices | Your Dental Roadmap through Practice Ownership Coaches Corner - Dental Staffing Solutions That Protect Revenue While Allowing for Growth
Feb 16, 2026
Corey Pinneger, CEO and founder of REACH who builds embedded dental virtual assistant teams, talks about fixing missed calls, scalable staffing, and why VAs improve phone coverage and insurance verifications. He explains recruitment, training, and embedding assistants into office workflows. Learn how flexible, dedicated VAs free in-office teams and protect marketing investments.
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Three Industry Problems VAs Address
- Three dental pain points virtual assistants solve: missed calls from lean front desks, rising US costs squeezing margins, and post-COVID staffing instability.
- Each issue maps to VA roles: overflow calls, cost-effective labor, and dependable remote coverage to stabilize teams.
Answer Calls Or Burn Marketing Dollars
- If you invest in marketing, ensure phones get answered because about 30% of calls go unanswered and missed calls waste marketing spend.
- Corey cites a 31% average missed-call rate and warns 32% missed calls equals burned marketing dollars.
Use Modular Training And Performance Benchmarks
- Train VAs with role-specific modular learning, not one-size-fits-all onboarding, and continue benchmarking performance for ongoing coaching.
- Reach built Reach University to sequence HIPAA, dental software, and task-specific courses tied to metrics like conversion and verification speed.
