The Workwomb Podcast Ep 24 š Contagious Biz, Virality and Why Things Catch On (Contagious by Jonah Berger Book Review)
Can you make something go viral? Letās talk about itā¦
Todayās episode is a juicy book-club-meets-marketing-masterclass moment inspired by my latest read, Contagious by Jonah Berger. This one was originally for my Elevated Mastermind babes (yes, we have a book club because I'm obsessed with #AlwaysLearning), but the takeaways were too good not to share. Think: virality explained, minus the gimmicks, plus essential oils and metaphorical $100 steaks.
So if youāve ever wondered why some ideas spread like wildfire and others fizzle outāand how to ethically, soulfully create something worth sharingāletās dive in.
Iām riffing on:
- What āsocial currencyā really means and how to make your brand something people want to associate with. (7:58)
- How triggers make your biz top of mind + tip of tongue. (18:21)
- Why āWhen people care, they shareā is your new marketing mantra. (28:33)
- What public visibility has to do with virality (and how to make the intangible feel tangible). (37:20)
- How to create actual practical value, not just more noise. (44:29)
- Why stories are the Trojan horse of content that actually converts. (51:13)
From emotional storytelling to strategic brand partnerships, weāre unpacking Jonah's six steps that make things contagious and how to apply them without selling your soul to the algorithm.
This isnāt about going viral just for the likes. Itās about making your message matter, helping your people feel something, and showing up in a way that sticks.
Grab a cozy bevvy, crack open your notes app (or your fave pen and paper), and letās goooo.
Mentioned In This Episode:- Contagious: Why Things Catch On by Jonah Berger
- Ep 12 āØ How to Go from $40k Months to $0k Months in 10 Easy Steps
- Ep 4 š§ The Four Types of Buyers and How to Speak to Them
- The Elevated Mastermind Circle
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Your feedback helps amplify the podcast and share this work with more visionary women like you. So letās keep the magic flowingāleave a review, and you could be diving into your own 1:1 session with me soon.
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