The Long and The Short Of It 382. What To Do?
Jan 20, 2026
Jen faces uncertainty about her studio lease and seeks Pete's guidance on navigating change. They explore what success truly means and how to reframe challenges into opportunities. Using brainstorming techniques, they unleash creativity to devise alternatives. The duo discusses the importance of clarifying one's purpose in their work and challenges the notion of a traditional studio space. Ultimately, they emphasize embracing uncertainty as a vital skill, prompting Jen to define her vision of success as a guiding principle.
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Building Bankruptcy Upends Lease Plans
- Jen received an email saying her building filed for bankruptcy and a new owner may take over.
- She now faces three possible outcomes about her lease with little control over timing or terms.
Prepare A BATNA (BATS) For Uncertain Outcomes
- Use a BATNA framework to prepare alternatives when negotiations fail.
- Jen reframes it as a BATS: Best Alternative To a Studio to plan next steps.
Brainstorm Wildly With A Timer
- Brainstorm widely and timebox idea generation to surface zany and practical options.
- Treat outrageous ideas as fuel because bad ideas can lead to good ones.