EP. 73 Common Sense, Is Not Common Practice

Pascal Finette, Co-Founder & Chief Heretic of the be radical Group, is back on the show to share insights from his new book “Disrupt Disruption” and provide perspective on how we navigate the future.  After speaking with many Leaders and industry operators, a common thread as it pertains to innovation, is that the glamour of it was not obvious when doing the work.  The way innovation is talked about in magazines and on TV, is not the same way it is seen, in the trenches.  Pascal shares that innovating for innovation’s sake is not always the best intent, when trying to create real value.  Most of what is disruptive is actually common sense, but not common practice.  If organizations are able to scale this mentality and practice, the opportunities for growth are endless.  Common practice is about using simple tools to attack complex problems.  Specialized methods are only good for specific applications, nuanced issues and for a certain amounts of time.  Pascal also shares that many companies want “Cowboys” to help them pave a new path, without accepting everything that comes with it.  Much of making a difference is messy and requires boldness, but most folks don’t have the stomach or patience for it.  As companies grow, continuing to find greater purpose is key.  Many companies struggle to keep talent, innovate and grow because it is not clear why they exist.  Utility alone is not enough to push a Team forward, but understanding that what you do is making an impact and adjusting tactics to fulfill you mission, is paramount.  Although the future is uncertain, we can decide how to influence it.  Pascal says that we often articulate the future as just a single point in time, but there are actually multiple futures and opportunities to impact that future.  What will you do to influence yours?

Follow Pascal and be radical Group at www.beradical.group

Check out Pascal's new book "Disrupt Disruption"

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