
The Daily Beast Podcast I Know the Secret of How to Cripple Trump
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Feb 12, 2026 Scott Galloway, professor and entrepreneur known for sharp business analysis, lays out his ‘Resist and Unsubscribe’ campaign. He urges canceling subscriptions to pressure Big Tech, explains why CEOs respond to market signals, and discusses selling stock, tech monopolies, AI layoffs, crypto grifts, and how collective consumer actions could rattle boardrooms.
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Unsubscribe To Send Market Pressure
- Unsubscribe from paid tech services to send a market signal and save money.
- Small coordinated cancellations (e.g., ChatGPT paid plan, Amazon Prime) can hit company valuations and pressure CEOs.
Subscriptions Are The Market's Vulnerability
- Ten tech companies account for ~40% of the S&P and are highly sensitive to subscription growth.
- Targeting subscriptions creates disproportionate market effects relative to individual effort.
A Trigger Moment Sparked The Campaign
- Galloway launched Resist and Unsubscribe after a specific political moment that spurred him to act.
- He cited a controversial comment about a murdered nurse and used action to absorb his anxiety.




