The Jon Gordon Podcast The Bestseller Blueprint
Market To Make An Impact
- Market your book intentionally because publishers rarely market for you; sales require active promotion.
- Treat the book as a time machine and transporter: get it into readers' hands to make the intended impact.
Launch Team, Newsletter, Social
- Build a launch team, collect emails via a newsletter, and post book graphics and quotes on social media.
- Recruit fans to share the launch so initial sales and visibility accelerate your success.
Make The Payoff Clear In Title
- Make the title and subtitle clearly communicate the payoff for the reader and the book's benefit.
- Prefer positive, simple, and benefit-focused wording that quickly tells readers why to buy.
Have you ever felt like there's a book in you that needs to be written? Do you have a story and message you want to share with the world? Have you wanted to write and publish a book but weren't sure how to do it and felt overwhelmed with all the different options?
I've been there. I know what it's like to be filled with excitement thinking about a book I want to write only to get stuck the minute I start trying to write it. The clutter, fear and insecurity keeps you from sharing the book you know you are meant to write.
I believe everyone has a book in them and that's why I hosted a free webinar to clear the clutter and fill you with the information and encouragement you need to get started.
In this episode, I'm sharing the full audio from that recent webinar where I walk you through how I eventually found my way through the clutter and wrote 32 books, including 18 best sellers that have sold millions of copies.
Along with my wife Kathryn, who leads Gordon Publishing, we share everything you need to know about writing, publishing, speaking, and launching a best-selling book that makes a big impact. In this enlightening and informative session, we cover:
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How to know when it's time to write a book
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The three different options you have when deciding how to write your book
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Several ways you can get your book published and find the right fit for you
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How to come up with a great title
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Proven strategies to build an audience for your book
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Key marketing tips when launching your book and sharing it with the world
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How to leverage your book to do more speaking and leverage speaking to sell more books
Here's a few additional resources for you…
Ready to publish the book that builds your platform and make an impact? Check out Gordon Publishing here!
Watch the VIDEO version of this replay here! CLICK HERE to get the FREE Publishing, Book Launch, and Marketing Action Plan! Follow me on Instagram: @JonGordon11 Order my new book 'The 7 Commitments of a Great Team' today!Every week, I send out a free Positive Tip newsletter via email. It's advice for your life, work and team. You can sign up now here and catch up on past newsletters.
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