Masters of Scale Find co-creators everywhere, w/Exploding Kittens' Elan Lee
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Dec 12, 2023 
Elan Lee, co-founder and CEO of Exploding Kittens, shares insights on scaling a card game into a thriving company. He emphasizes the importance of community engagement and co-creation in the gaming industry. Elan reveals how a successful Kickstarter campaign forged deep connections with fans and transformed them into stakeholders. He discusses the logistics challenges of fulfilling 700,000 orders, the joy of collaborative creativity, and innovative methods like involving players as 'Kitty Test Pilots' to enhance gameplay. The conversation highlights turning obstacles into creative opportunities.
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Kickstarter Strategy
- When launching on Kickstarter, prioritize building a crowd over focusing solely on funding.
- Engage your backers with creative challenges and build a community.
Engaging Backers
- Exploding Kittens' Kickstarter campaign asked backers for funny content instead of more money.
- This turned a transactional experience into a fun, collaborative one.
Co-creator Relationships
- Nurture co-creator relationships by creating feedback loops.
- Allow your community to directly impact the product's evolution and scaling.