Second City Works presents "Getting to Yes, And" Getting to Yes, And.. | Goldie Chan – ‘Personal Branding for Introverts’
Dec 16, 2025
Goldie Chan, a branding and storytelling expert and founder of Warm Robots, dives deep into the world of introversion and personal branding. She shares practical tips for introverts on networking and small talk, and discusses how historical figures like Cleopatra mastered branding. Goldie encourages embracing one's unique identity while taking smart risks, emphasizing the importance of community for introverts. She also challenges misconceptions about introverts, revealing that many can be dynamic and engaging in the right contexts.
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Avoid Long Sales Messages On LinkedIn
- Goldie warns against sending unsolicited long sales videos or voice notes on LinkedIn because busy recipients skip them.
- She advises volume and experimentation but accepts that many outreach efforts will be ignored.
Introversion Doesn’t Always Mean Quiet
- Goldie rejects equating introversion with quiet and highlights 'loud introverts' who become animated about topics they love.
- She argues introversion shows in energy sources, not always in public volume or visibility.
Treat Your Brand Like A Current Headshot
- Goldie differentiates reputation (story others tell) from personal branding (story you tell).
- She advises keeping your brand updated like an actor's headshot so others perceive the current you.