Made in Dubai with Spencer Lodge #396: From 1 table to 112 Venues Across 26 Countries | Antonio Gonzalez, CEO of Dubai's Biggest Hospitality Group
He opened his first venue from a counter so small it could barely fit a table. No hotel background. No hospitality degree. Just restlessness, a borrowed chef, and a bet on Dubai. Twenty years later, he runs 112 venues across 26 countries, employs over 7,000 people worldwide, and is navigating one of the most uncertain periods this city has ever seen.
In this episode, Spencer sits down with Antonio, founder and CEO of Sunset Hospitality Group, for one of the most grounded and honest conversations about business, crisis, and the enduring power of human connection. Antonio doesn't deal in corporate lines. He'll tell you that people were walking out of his restaurants mid-lunch on February 28th. That almost every day he asks himself "what the hell am I doing?" That the hardest part of running a business isn't competition or cash, it's the people decisions that feel unfair even when they're necessary.
But he'll also tell you something that very few business leaders are willing to say right now: that Dubai cannot be replaced. That nobody he knows has left. That those who stay, adapt, and plan for every scenario will emerge stronger on the other side.
Whether you're an entrepreneur wondering if now is the right time to invest, a leader trying to hold your team together through uncertainty, or someone who simply loves this city and wants to understand what's really happening on the ground, this conversation will stay with you.
Timestamps:
0:00 – What is Sunset Hospitality and the Dubai origin story
1:34 – February 28th: customers walking out mid-lunch and the moment everything changed
3:00 – Shock, acceptance, and action: leading 7,000 people through the unknown
9:32 – Why Dubai cannot be replaced and an honest forecast for the next 12 months
12:20 – Almost nobody has left — what Antonio is actually seeing on the ground
15:30 – Why he got into hospitality and how it actually started
17:50 – His father's influence, ten years in corporate, and why restlessness drove everything
22:00 – Cash is king, hotels in the wrong countries, and surviving the Arab Spring
24:15 – The Dubai Mall counter, the Westin breakthrough, and riding the 2012 wave
28:00 – Transactional vs. experiential hospitality and why one will never be automated
32:30 – Acquisitions, imposter syndrome, and building without an industry background
37:00 – Quickfire: non-negotiables, advice for corporate escapees, and gut vs. data
40:15 – Would he invest in hospitality right now?
41:15 – Surrender is never an option: planning A, B, and C under uncertainty
42:00 – The hardest part of the crisis: letting good people go
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