The Dropout

1. Myth-Making

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Jan 23, 2019
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ANECDOTE

Apple Influence

  • Holmes wanted Theranos to emulate Apple's design aesthetic.
  • She hired many ex-Apple employees, including Anna Ariola, a former Apple product designer.
ANECDOTE

Style Transformation

  • Anna Ariola noted that Elizabeth Holmes's initial style was not like Steve Jobs.
  • Holmes later adopted the black turtleneck look, seemingly inspired by Jobs.
ANECDOTE

Voice Change

  • Some, like Phyllis Gardner, observed that Holmes's voice deepened, resembling a baritone.
  • Anna Ariola recounted an incident where Holmes seemingly dropped this affected voice.
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