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Apple Influence
- Holmes wanted Theranos to emulate Apple's design aesthetic.
- She hired many ex-Apple employees, including Anna Ariola, a former Apple product designer.
Style Transformation
- Anna Ariola noted that Elizabeth Holmes's initial style was not like Steve Jobs.
- Holmes later adopted the black turtleneck look, seemingly inspired by Jobs.
Voice Change
- Some, like Phyllis Gardner, observed that Holmes's voice deepened, resembling a baritone.
- Anna Ariola recounted an incident where Holmes seemingly dropped this affected voice.

