Everything is the Best Rebuilding Life, Home, and Identity with Sheena Zadeh, Kosas Founder
Feb 4, 2026
Sheena Zadeh, founder of Kosas and beauty entrepreneur focused on wellness-formulated makeup. Sheena shares how motherhood sharpened execution. She talks about rebuilding life and home after the LA fires. She reflects on leadership, intuition in product-making, and keeping creativity steady while scaling.
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Motherhood Catalyzed Kosas' Launch
- Sheena Zadeh launched Kosas slowly while caring for an infant and had conceived the brand for a decade before acting.
- She credits motherhood with organizing her execution and pushing the company into reality.
Home Is The Container Of A Life
- Losing possessions felt less painful than losing the house as the container of life and memories.
- For creators, the house's role as a sanctuary and evidence of life is central to safety and identity.
Fleeing The Wildfire With Minutes To Spare
- Sheena escaped the LA wildfire with about 45 minutes and packed as if they'd return in days.
- She and her daughter have since moved multiple times into temporary housing while rebuilding stability.