Tiki Taco a “Hometown Hero” Scaling Up

Eric’s roll as CEO of Tiki Taco shows how a clear vision, intentional technology, and community-first leadership can set the stage for growth while preserving the heart of a brand. Tiki Taco’s story is an inspiration to other operators looking to balance innovation with authenticity.

Key Takeaways:
• Eric discusses his focus on creating a balanced tech stack to solve real-world challenges for guests, team members, and executive leadership.
• Eric talks about the pros and cons of integrated solutions versus all-in-one systems.
• Tiki Taco prepares to expand from its three Kansas City locations (plus a food truck), Eric talks about the importance of staying true to the brand's identity as a “taste of home.”
• Tiki Tacos support to local schools, churches, and organizations with donations and sponsorships. Eric believes the key to sustainable growth is building a strong, community-oriented culture that can be replicated in new markets.
• Tiki Taco plans to add four to five new locations in the home market next year.
• The KISS Principle: Keep It Simple, Stay True
• Eric reflects on the importance of staying consistent with the core elements of a restaurant –
great food, great service, and a cool atmosphere.
• Eric asks Schatzy and Jimmy, “What advice would you give a CEO of an emerging restaurant brand?”
Schatzy, Jimmy, and Eric deliver laughs, surprises, and sharp insights into the ever-evolving world of hospitality and tech through games like “Tech Time Warp,” “Talking Back,” “Hot or Not,” and “Branded Quick Fire.”

Restaurant Transformation , Hospitality Strategies , Brand Experience , Hospitality Insiders , Hospitality Stories , Hospitality trends , Success in hospitality , hospitality insights , hospitality success , hospitality , connecting players , funny food stories , hospitality insiders , success in hospitality , hospitality stories . hospitality podcast, Custom business solutions, restaurant technology, restaurant promotions, restaurant ownership, culinary topics, food customs

Episode Credits:

• Sponsored by: DirecTV
• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: GrodMedia

www.thehospitalityhangout.com

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