155: Sally Hogshead - Take Back Your Brand

It is more important than ever to have a clear and compelling brand. You, lucky warriors, get to spend time today with one of my favorite people who I believe is doing some of the most important work the business world has seen. You must be fascinating to stand out. In this episode, you're going to learn why you must be fascinating to your potential customers.

Sally Hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. One of the "Top 10 Brand Gurus in the World" in 2015, she went on to measure 700,000 consumers with the science of fascination.

Sally appears in media such as the "TODAY" show and "LIVE with Kelly and Michael." She has been featured as one of the top five speakers in the U.S. Hundreds of corporations, and small businesses use the Fascinate system, including Twitter, IBM, and Porsche, as well as universities such as NYU.

Her previous book, How the World Sees You, is a New York Times and Wall Street Journal bestseller. And just seven days ago her latest book, Fascinate became her 2nd NY Times best-seller in two years

Highlights -

Being more of who you are

Finding your care-crazy zone

What makes you unique?

Key advantage of a Creative Warrior