S7-Ep41: Winning Digital Customers: The Antidote to Irrelevance

Featured Guest: Howard Tiersky

Digital is at the center of most adults' lifestyles worldwide—and it's here to stay. (In fact, roughly 1/3 of people surveyed said they'd give up sex instead of their smartphone!) That has disrupted and changed the customer relationship. Customers today expect the brands they deal with to deliver outstanding and seamless digital experiences. If your brand is failing to thrive, odds are you're ignoring the marketplace changes digital has wrought. You must take what is core to your value proposition and adapt it, perhaps significantly, for a world filled with digital customers. That will require flexible and innovative leaders whose companies can turn on a dime. Howard Tiersky joins Maureen to discuss the methods for accomplishing this outlined in his new book, Winning Digital Customers: The Antidote to Irrelevance, as well as his experiences assisting large organizations grow from their analog past.