Outlier Media Reimagines What Local News Can Be

In 2016, Sarah Alvarez, a former civil-rights lawyer and reporter, reimagined what journalism could be. Rather than break news or publish stories on a website, her project, Outlier Media, promised to provide the people of Detroit with information on any property they wanted, via text message—all they had to do was ask. Alvarez hoped that with vetted information, locals could hold landlords to account and avoid property scams in an increasingly hostile housing market. It was to be the first of many such services that Outlier would provide, all centered around making important information more accessible, in line with people’s needs. “I was not satisfied with covering low-income communities for a higher-income audience,” she said in 2018. “I wanted to cover issues for and with low-income news consumers.”

Outlier Media now stands as an example of an innovative local media landscape defying the darkest prophecies of journalism’s future. Outlier has pioneered a new journalistic approach—highly interactive, collaborative, responsive, practical, community-focused—to old goals: holding the powerful to account. Its text message system exists alongside original investigative reporting, which is targeted “on issues where better information alone can’t make a difference,” as its site explains. Outlier’s radical mission is journalism that serves not people’s curiosity but their material needs.

In this episode of the Journalism 2050 Podcast, Alvarez and Candice Fortman join Emily Bell and Heather Chaplin to discuss community-focused news, how the media landscape has changed over the last decade, and what the future holds. Alvarez is the James B. Steele Chair in Journalism Innovation at Temple University’s Klein College of Media and Communication. Fortman is a media consultant who served as Outlier Media’s Executive Editor between 2019 and 2024.

Suggested Reading/Listening:
How Outlier is helping Detroiters get millions of dollars back from Wayne County, Nieman Lab, April 2025

Candice Fortman, Commencement address for the UC Berkeley Graduate School of Journalism Class of 2025, May 2025

Civic Guides: How to solve everyday issues in Detroit, influence local decision-making and make the city work for you — written for Detroiters by Detroiters, Outlier Media (series)

Producer: Amanda Darrach

Production Coordinator: Hana Joy

Research: Samuel Earle

Art Director: Katie Kosma

Illustrator: Aaron Fernandez

Music: Henry Crooks