The BookFunnel Podcast Living Your Brand with Main Character Energy with Amanda Traylor, The BookFunnel Podcast Ep. 40
May 4, 2026
Amanda Traylor (writes as June Patrick), an author and author-branding expert who reinvented her career to write romantic travel stories set in Europe. She discusses reinventing a pen name and fully embodying a brand. She shares immersive event tactics, creative swag and displays, and practical ways authors can signal genre and connect with readers in person and online.
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Reinventing As June Patrick
- Amanda Traylor reinvented herself as June Patrick by writing light romantic travel stories after struggling with darker work post-pandemic.
- She published quietly under a pen name, tested organic social, and saw massive pre-orders that validated the pivot.
Start Branding With Small Authentic Moves
- Lean into elements of your real life that match your books instead of overhauling everything.
- Small choices like themed swag, dressing to vibe at events, or featuring a favorite beverage signal the book's world without full cosplay.
Branding Sets Reader Expectations
- Strong, specific branding sets reader expectations and weeds out mismatched buyers, improving reviews and satisfaction.
- Amanda's Italy/pasta/lemons imagery means readers know instantly if the books fit their taste, reducing surprise negative reactions.