She Thinks Big with Andrea Liebross What You Must Know Before You Invest in Marketing Support with Stacey Harris
How’s your marketing investment working out for you?
Many entrepreneurs get discouraged when their marketing efforts or hiring decisions falter, and they struggle to find the right clients as a result. But can the cause be tied to a lack of clarity on some aspect(s) of their business or a missing piece in their marketing altogether?
My podcast producer, Stacey Harris, often sees this with those looking to invest in marketing and support for their show. Today, she’s here to dig deeper and help you discover what’s going on so you can avoid more failed marketing efforts or new hires that don’t provide the level of results or quality of service you expect.
In this episode of Time to Level Up, you’ll learn what you need to know about your business before you invest in marketing or hire support. You’ll hear Stacey’s tips and recommendations for marketing your higher-end programs and services, why your leads from short-form marketing aren’t converting, turning marketing assets into sales assets, and much more!
4:07 - What you need to know before you can hire others to help you and why just getting more leads isn’t always the solution
10:04 - The importance of aligning your marketing with your offer and one thing you need to consider if you sell long-term programs or services
13:25 - A better way to use short-form marketing and the piece between lead generation and conversion that many entrepreneurs try to skip
17:04 - The consequences of not having (or being able to convey) clear ideas about what you want when hiring support for your business
19:53 - Why you should embrace being messy in the beginning and how your process can evolve
24:15 - Helping a client find the right messaging and advice for when you’re ready to start investing in support
30:09 - The benefits of having someone else ask you questions
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