Retail in APAC Series with NRF APAC 2025: Korea
Retail in South Korea doesn’t look like retail anywhere else. With over half of all shopping happening online, the line between digital and physical has completely disappeared. At the center of it all is Lotte Retail, a household name that’s now rethinking everything it does. In this episode, Group CEO Sam Kim shares what it really takes to lead transformation at this scale. From AI-powered experiences to ecosystem thinking, he opens up about the challenges, the mindset shifts, and the deep focus on customer experience that are driving Lotte’s next chapter, in a country that’s already living in retail’s future.
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