Invest Like the Best with Patrick O'Shaughnessy

Michelle Zatlyn – Protecting the Internet – [Founder’s Field Guide, EP.11]

Dec 10, 2020
Guest
Michelle Zatlyn
Michelle Zatlyn, the co-founder and COO of Cloudflare, shares her insights on building a $25 billion company focused on internet security. She discusses the origins of Cloudflare and its community-driven Project Honeypot initiative against cyber threats. Zatlyn emphasizes the importance of co-founders and effective documentation during early growth stages. The conversation also explores innovative decision-making, the complexities of global internet networks, and valuable lessons learned from mentorship experiences.
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ANECDOTE

DDoS Attacks Analogy

  • DDoS attacks, like overwhelming an ATM with people, disrupt website access for legitimate users.
  • These attacks range from petty extortion to serious business disruptions, highlighting the need for protection.
ADVICE

Early Stage Advice

  • Document decisions thoroughly, especially in growing teams, to maintain context and speed.
  • Prioritize early marketing investments, even with organic growth, to build a strong foundation.
ADVICE

Effective Marketing

  • Leverage earned media and community engagement for cost-effective marketing, especially for new brands.
  • Clever marketing strategies amplify your reach without expensive traditional advertising.
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