SHE-TALKS with Lisa Jones Why THEY Say Paid Ads Are Dying and What's Working Instead with Ty Chapman
What happens when you combine Aussie ingenuity, ecommerce obsession, and a serious CRO brain? You get Ty Chapman, founder of MonsterUpsells and Redeemly - and the very first man to ever join Lisa on the SHE-Talks podcast.
In this must-listen episode, Lisa and Ty deep dive into what’s working right now in ecommerce - from high-converting bundles and founder-led content, to cashback loyalty systems and the death of boring Facebook ads.
Ty pulls back the curtain on data from over 7,000 global ecommerce brands and shares the small tweaks that drive massive revenue shifts. From community-first marketing to gamified customer experiences, this episode is packed with gold for any founder serious about growth in 2025.
What You’ll Learn:
✨The shift from paid to earned media - and what that actually looks like
✨Why credit-based loyalty is outperforming point systems
✨How bundling (done right) can save a brand from bankruptcy
✨Why founder-led or team-led content is the new superpower
✨How to prep your brand for TikTok Shop & Live selling
✨The best ecommerce trends Ty is seeing in Australia and the US right now
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Resources and Links:
Try MonsterCart: apps.shopify.com/monster-cart-upsell
Learn about Redeemly: apps.shopify.com/redeemly
Find out more about InClub: https://inclub.vip/
Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co
Join the SHE-com Community
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.