How One Simple Idea Turned Into an 8-Figure Business with STATE Bags' Jacqueline Tatelman

Imagine seeing kids carrying everything they own in trash bags. That was the reality Jacqueline Tatelman, Co-Founder, CEO, & Creative Director of STATE Bags, set out to change.

This week on Superwomen, she shares how she went from running a nonprofit summer camp to building a brand with a mission to help families in need. But the journey was far from easy.

From defective products to financial struggles and managing a major rebrand, Jacqueline gets real about what it truly takes to build a brand with purpose. And why setbacks are just part of the process.

Make sure you are subscribed to Superwomen Media for all new episodes: http://youtube.com/channel/UCRCOD9Zzsc0U-5yLpSU2yKw?sub_confirmation=1

Episode Guide:

(00:00) Meet Jacqueline Tatelman, CEO of STATE Bags

(02:05) How it started with a nonprofit summer camp

(05:29) Evolving into a brand with a mission to help kids

(08:13) Dealing with defective products and financial struggles

(10:17) Funding a business with no outside investment

(11:45) Becoming CEO and learning to trust herself

(17:59) The strategy that helped them survive the pandemic

(22:59) Evolving and changing brand perception

(25:52) Why solving problems keeps her moving forward

(29:17) Balancing work and self care 

(31:34) The importance of trusting your instincts

Learn more about your ad choices. Visit megaphone.fm/adchoices