Nonprofit Lowdown

#342- Fundraising for International NGO with Katy Troyer

15 snips
Jun 16, 2025
Katy Troyer, Executive Director of the KGSA Foundation, shares her insights on international fundraising and the challenges posed by recent funding cuts. She discusses the significance of storytelling and community in donor engagement, and how immersive trips to Kenya not only deepen bonds but also make a lasting impact. Katy emphasizes the importance of adaptability in the nonprofit sector, including strategies for maintaining remote support and enhancing donor connections. Her passion for empowering girls through education shines throughout the conversation.
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ADVICE

Run Small Immersive Donor Trips

  • Take immersive donor impact trips so supporters can witness the school's effect firsthand and return as passionate advocates.
  • Keep groups small, assign pod leaders, and work with local Kenyan partners to maximize impact and local benefit.
ANECDOTE

A Trip That Turned Into Major Gifts

  • Katy led a nine-day donor trip with 25 supporters to inaugurate new classrooms and engage directly with students and staff.
  • Participants returned energized, leading to follow-up fundraisers and major gifts sourced from trip connections.
ADVICE

Lower Barriers, Screen For Fit

  • Announce trips 6–9 months early so people self-select and prepare; prioritize comfort to reduce barriers to attendance.
  • Provide cultural and safety briefings and screen for fit to protect participants and the school community.
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