Stretch, Sweat, Scale: The Business of GLOW

Wellness used to be a yoga mat and a green smoothie. These days, it's a billion-dollar industry, a tourism strategy, and, in the case of one Singaporean festival, a full-blown fitness concert.

Today, we’re talking about GLOW Festival, the wellness and movement event that’s grown from a niche fitness gathering to Southeast Asia’s biggest stage for sweat, beats, and short-haul getaways. It’s also catching the eye of Malaysians looking to stretch more than just their hamstrings.

At the helm is Martin Capstick, a man who’s shaped pro golf tours, K-pop mega concerts, and art exhibitions, and now, mass wellness experiences. He shares how to turn something as fuzzy as "wellness" into a sharp, scalable brand, and why a fitness festival might just be good business.

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