In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would still start with blog posting even if people are saying that it is dying and why you should start with what YOU are good at.

Time Stamped Show Notes:

00:27 – Today’s topic: What Type of Content Should You Create When You're Starting Off?
00:38 – First, create blog-based content
- 00:40 – It is the easiest type of content to create
01:00 – In content marketing, there’s no right form of content to start first
01:10 – If your skills are in audio or video, then start off with those and do what you’re best at
01:24 – If everything is going to one direction, try the other way
01:47 – Think of it as the Blue Ocean Strategy
01:58 – Gary V isn’t good at blog posts, but he’s good on camera
02:18 – If you have created video content in the past and are good at it, then go in that direction
02:30 – If Eric would start now, he would start with blog posting
02:53 – Just figure out what’s the easiest and go from there
03:00 – If you can’t blog consistently, do guest posting
- 03:15 – Marketing School has an episode about guest posting
03:29 – The content re-usage workflow
- 03:34 – Chalene Johnson is good on camera
- 03:50 – She starts with live videos, which she turns into podcast episodes, which turns to blog posts then social media posts
04:08 – A workflow tool like Gliffy can help you repurpose your content
04:20 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay links that you’re sharing with CTA
- 05:02 – Subscribe, rate and review Marketing School
- 05:05 – Text MARKETINGSCHOOL to 33444
05:25 – That’s it for today’s episode!

3 Key Points:

Blog-based content is the easiest type of content marketing.
Focus on your strength, first—if it’s video, then start with video.
Repurpose your content into different channels to increase access and interaction points with your audience.

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