In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, sit down with Linda Bethea, the Chief Marketing Officer of Danone North America. Linda shares her insights into how Danone’s mission of delivering health through food to as many people as possible aligns with its business growth strategy and certified B Corp status. Drawing from her experience at PepsiCo and Danone, she discusses the importance of leadership development, culture, and her focus on blending performance with purpose.

Linda also reveals how Danone stays ahead in a dynamic and competitive CPG landscape by constantly evolving its portfolio to meet consumer demands. From reducing sugar to expanding plant-based offerings, Danone remains committed to sustainability and health-conscious choices. Additionally, Linda touches on exciting brand initiatives like Oikos’ partnership with HBCUs to improve student nutrition and support athletes.

As a marketing leader and professor, Linda reflects on how she stays relevant in a rapidly changing industry, engaging with younger generations and embracing digital commerce. She also shares her approach to career bravery, encouraging women to be direct and ask for what they want—whether in the boardroom or beyond.

Key Takeaways:

Danone's commitment to balancing performance with purpose through its B Corp certification and mission-driven leadership.
How Linda’s leadership journey at PepsiCo shaped her holistic understanding of business, from sales to marketing and finance.
The impact of Danone’s innovations and partnerships, like the Oikos nutrition program, on community health and brand growth.

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Danone's Linda Bethea on Balancing Purpose and Performance in a Changing CPG World