The Changelog: Software Development, Open Source The man behind the Sandwich (Interview)
Jul 24, 2024
Adam Lisagor, founder of Sandwich Video and currently behind useful.computer, shares his insights on storytelling in tech. He highlights how effective communication can empower founders. The conversation delves into his new ventures, including intriguing developments for Apple Vision Pro. Lisagor discusses the creative challenges in video production, the importance of adaptability, and the blending of creativity with technology. He also reflects on reimagining entertainment experiences and fostering connections through film and shared activities.
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Shelved SaaS Video
- Adam Lisagor recounts a project for a SaaS design platform where the brief was flawed.
- The resulting video, though well-made, was shelved because it told the wrong story.
Quora Video Rejection
- Early in his career, a launch video Adam Lisagor made for Quora was rejected, which was a significant setback.
- Now, with hundreds of projects under his belt, such failures sting less.
Rebuilding Trust
- Adam Lisagor shares how he rebuilt trust with Mixpanel and QuizUp after initial videos missed the mark.
- By iterating and improving, he earned continued collaboration with the founders.