The Analytics Power Hour #280: Dashboards Must Die! Long Live Dashboards! with Andy Cotgreave
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Sep 16, 2025 
In this discussion, Andy Cotgreave, co-author of The Big Book of Dashboards, dives into the hotly debated topic of dashboards in analytics. He explores whether dashboards are dying or evolving, especially with the rise of AI. Topics range from the importance of custom dashboards for different users to the narrative power of data storytelling. Andy also critiques the overreliance on technology in analysis, emphasizing the need for human insight in a data-driven world.
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Tableau's 'Who's Hot' Helped Reps Prioritize Leads
- Tableau built a 'Who's Hot' dashboard showing individual lead activity for sales reps.
- The dashboard let reps see granular interactions (visits, training, downloads) and act on leads effectively.
Use User Stories To Define Dashboard Purpose
- Capture user stories to define dashboard requirements and narrow scope.
- Translate stakeholder goals into specific, repeatable business questions before building.
Dashboards Aren't Always The Right Format
- Dashboards are one tool among narratives, reports, and data products; choose the format to fit the use case.
- High-stakes meetings often prefer curated narratives with charts and explanation over dashboards.
