CoinDesk Podcast Network How Coinbase is Blurring the Line Between Wall Street and Web3 | Markets Outlook
Mar 2, 2026
Mark Troianovski, Head of Consumer and Platform BD at Coinbase, drives the push to blend crypto with traditional finance. He discusses 24/5 stock and ETF trading, Yahoo Finance integration, AI agents trading via wallets, and the vision for an "everything" finance app that mixes equities, crypto, and prediction markets.
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Coinbase Becomes A 24/5 Everything Exchange
- Coinbase launched 24/5 trading for over 8,000 U.S. stocks and ETFs to let users trade alongside crypto.
- Mark Troianovski calls this roadmap the "everything exchange," enabling seamless blending of crypto, equities, and predictions.
Put Liquidity And Assets Together To Drive Adoption
- Offer users consolidated liquidity and multiple asset classes on one platform to drive rapid adoption.
- Troianovski notes liquidity built in crypto is starting to flow into equities on Coinbase, prompting strong weekend adoption.
Yahoo Finance Links Turn Research Into Trades
- Coinbase integrated with Yahoo Finance so discovery links on thousands of equities and crypto assets send users straight to Coinbase to trade.
- The partnership connects research (Yahoo) to action (Coinbase) for tens of millions of daily Yahoo Finance users.