Leading with the Customer Education Approach and more with Rick Cesari Founder of Cesari Media

Jan 25, 2018

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Rick Cesari was the first person to use an infomercial to build a national brand name (Juiceman®) and then apply the same strategy to launch a number of other products and brands into the stratosphere: The Sonicare Toothbrush, the George Foreman Grill, OxiClean, and Orange Glo®, as well as Fortune 500 clients Microsoft and Clorox®. He is the founder and CEO of Cesari Media, a full-service direct-response marketing agency that provides production, media buying, interactive, and campaign management services.

Here's a glimpse of what you'll learn:

[0:45] I introduce my guest, Rick Cesari.
[1:30] Must have components of an infomercial.
[2:30] How to get testimonials for your product.
[3:30] Surprising stories from infomercials.
[4:30] Why it's important to educate the consumer.
[5:30] Rick talks about working with Billy Mays.
[7:00] Rick shares lessons from selling The Juiceman juicer.

In this episode…

What lessons can you learn and take away from a renowned marketing expert? How can you benefit from the perspective of someone who knows how to use the customer education approach and many other methods? On this episode of Inspired Insider, Jeremy sits down with entrepreneur and marketing expert Rick Cesari. Rick opens up about his experience with infomercials, what it was like working with Billy Mays, why you should use the customer education approach, and much more! You don't want to miss a minute of this interesting episode featuring Rick!

Think back to one of your recent most enjoyable buying experience. Most likely, that experience was enjoyable because the seller took their time and focused on customer education. Most people do not want to be on the receiving end of a "Hard sell." How can you communicate with your buyers in a way that educates and helps them figure out an issue they are desperate to have resolved? On this episode of Inspired Insider, you'll hear from Rick Cesari as he goes over the time-tested customer education approach. You'll walk away from this episode with a good idea on how to serve your customers in a helpful way and give them a clear opportunity to choose your product. Make sure to listen to this fascinating episode with Rick!

Have you ever wondered what the essential components of an infomercial are? How do you successfully market a product in a way that appeals to a broad audience? On this episode of Inspired Insider, you'll hear from experienced marketer, Rick Cesari. Rick says that marketing a quality product is paramount to a successful marketing campaign, you want to advertise something that people need. He also says that a great strategy to market your product is to go out and gather testimonials so your audience can see that other people are using your product and that it works! To get more great insights from Rick's unique perspective, make sure to listen to this episode!

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Sponsor for this episode

This is part of the Prosper Show Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. They have an amazing conference with some of the top Amazon sellers and industry leaders.

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Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.