Menus Are Operational Tools, Not Art Projects

#537 - Menus Are Operational Tools, Not Art Projects

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This week's episode is brought to you by: AJINOMOTO
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We are in the business of "selling things." And there is one piece of sales colateral you give to every single person who walks into your restaurant. What is it? 

Your menu. 

The question is whether that menu is doing the heavy lifting you need it to do. 

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