Season 2 Episode 4: A Word to Founders: Just For Now Is Never The Answer

A common theme among food & beverage entrepreneurs, as well as in almost any industry, is settling on the "Just For Now" branding that gets you by until you make more money. Do you start going to the gym once you lose 10 lbs? No! You get your ass in there and start doing the work and the results come later. The other problem with this way of thinking is it gets you "Just For Now" results, i.e. don't expect your brand to be successful if you aren't willing to invest the time and money into it that is necessary. Ainsley Moir, the Founder of Healthy Food & Beverage Group, joins us to share her extensive knowledge of creating successful CPG food & beverage brands and why the struggle to fight off shiny object syndrome and play #thelongergame with your brand is real. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Ainsley Moir. Ainsley helps passionate food founders turn their great-tasting products into profitable businesses and irresistible food brands. They offer strategic consulting to help established CPG brands discover how to optimize their business, offer strategies for brands to understand how to break through in the market, and training for food founders to focus on having an irresistible food brand for shoppers and retailers. She likes exploring new cities, trying the latest food & beverage products, hiking, and studying the human mind. You can find her at... Website: https://www.HealthyFoodandBeverageGroup.com Find her on LinkedIn: https://www.linkedin.com/in/ainsley-moir-595b0b1/ Find them on Instagram: @ainsleymoir Find them on Facebook: https://www.facebook.com/ainsley.moir/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ